For home builders, home technology ranging from security, safety, comfort, lighting, and environment systems, to appliances, to infotainment, to linkages to others (humans, things, networks, etc.), the prefer-vs.-pay-for debate includes a subtle though powerful third factor, a triangulatior question. Namely, beyond the question of what people say they'd prefer, and what they'd agree to pay for, it's more and more often going to be a question of what they expect.
Parks Associates research director Brett Sappington was on hand this week at our BUILDER Connections event in Dallas, to address some of the " Trend Vs. Fad" questions and observations about home technology and new home design, engineering, and functionality.
One of Sappington's key points was this. Believe it or not, people are not even especially aware when it comes to "smart home" as an offering. Here's Parks' data on people's "familiarity" with the concept.
From the article "Future-Proofing New Homes" by John McManus.
But what makes Spain unique in Western Europe is that about half of households have broadband but not pay TV, one of the highest internet-only household rates in Europe, according to research firm Par...
“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...
In an update today of its ranking of subscription OTT services in the U.S., Parks Associates said HBO Now and Starz have entered the top five, trailing only streaming giants Netflix, Amazon and Hulu....
The tech giant is racing to catch up to the dominant streaming players. Amazon Prime Video is in 200 countries while Netflix is in more than 190 countries. Apple also has a smaller share of the str...
