Earlier this month, research firm Parks Associates published a study reporting that 29% of internet-subscribed households subscribe to at least eight separate streaming services.
From the article, "Future of TV Briefing: Streaming subscriber growth re-accelerated in Q3 2023" by Tim Peterson
“Hypothetically a new combined entity will be a stronger competitor,” Parks Associates analyst and director of research Paul Erickson told TheWrap. “HBO Max on its own merits is already breaking into...
God bless early adopters. They pay the huge prices for items the rest of us aren’t so sure we need or want. The color TV! PCs and iPads. Cell phones the size of a loaf of bread! Their early confidence...
Amazon, Apple, Google and Roku devices made up 86% of all media-streaming products sold to U.S. households with broadband in 2014, according to an August report by Parks Associates. An estimated 86 mi...
The rise of cord-nevers is a real threat to the pay-TV industry, but the number of cord-cutters is growing, too. Similar findings from two research firms illuminate the changing nature of consumers...
