The CONNECTIONS Summit is an annual event hosted by international research firm Parks Associates at CES in Las Vegas, focusing on new trends, emerging technology, standards, new business models, and partnerships impacting the connected home.
This year, Nancy Goldberg, NAGRA EVP and Chief Marketing and Sales Officer, had the opportunity to share the stage with other thought leaders during the summit's "Privacy and Data Security" session for a dynamic exploration into the challenges and innovations shaping the protection of your privacy and data in connected living environments.
Before diving into the insights shared by the esteemed panelists, let's set the stage with some key statistics from Parks and Associates research:
Moderator Ross Rubin, Sr. Contributing Analyst, Parks Associates, queried the panelists on marketing and selling solutions based on better security and privacy policies.
From the blog, "Future Of The Smart Home: Why Privacy And Data Security Are Key" by Rafael Rivera
Sixty percent of pay-TV subscribers, or nearly half of U.S. broadband households, are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscriptions, ac...
“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment co...
“The country is divided, almost in half,” said Steve Nason, research director at Parks Associates, a market-research firm. “There’s certainly a place for other perspectives.” From the article "Fox...
Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt...
