The CONNECTIONS Summit is an annual event hosted by international research firm Parks Associates at CES in Las Vegas, focusing on new trends, emerging technology, standards, new business models, and partnerships impacting the connected home.
This year, Nancy Goldberg, NAGRA EVP and Chief Marketing and Sales Officer, had the opportunity to share the stage with other thought leaders during the summit's "Privacy and Data Security" session for a dynamic exploration into the challenges and innovations shaping the protection of your privacy and data in connected living environments.
Before diving into the insights shared by the esteemed panelists, let's set the stage with some key statistics from Parks and Associates research:
Moderator Ross Rubin, Sr. Contributing Analyst, Parks Associates, queried the panelists on marketing and selling solutions based on better security and privacy policies.
From the blog, "Future Of The Smart Home: Why Privacy And Data Security Are Key" by Rafael Rivera
As Elizabeth Parks, President and CMO of Parks Associates, details on a LinkedIn post mulling over the recent buyout of Vizio by Walmart: “For TV manufacturers and smart TV platform owners alike, t...
According to Parks Associates, smart home device adoption is increasing, with nearly 30% of U.S. internet households now having three or more smart home devices. Additionally, as we are seeing smart h...
In a recent Parks Associates study, residents consistently provided higher ratings for properties that provided smart home devices versus those that didn’t. Roughly 74% of participants* rated energy s...
Recent findings from Parks Associates indicate a significant shift in consumer attitudes towards home security, with a majority now leaning towards self-monitored systems over traditional, professiona...