Providing market intelligence for more than 35 years

In The News

Future Of The Smart Home: Why Privacy And Data Security Are Key

The CONNECTIONS Summit is an annual event hosted by international research firm Parks Associates at CES in Las Vegas, focusing on new trends, emerging technology, standards, new business models, and partnerships impacting the connected home. 

This year, Nancy Goldberg, NAGRA EVP and Chief Marketing and Sales Officer, had the opportunity to share the stage with other thought leaders during the summit's "Privacy and Data Security" session for a dynamic exploration into the challenges and innovations shaping the protection of your privacy and data in connected living environments. 

Before diving into the insights shared by the esteemed panelists, let's set the stage with some key statistics from Parks and Associates research: 

  • The total average number of connected devices per US household reached 17 in 2023.
  • A notable rise in connected health-related devices adds complexity to privacy and security considerations. 
  • 51% of consumers express very high concerns about the security of their personal data. 
  • Approximately 40% of consumers trust companies to secure their data. 

Moderator Ross Rubin, Sr. Contributing Analyst, Parks Associates, queried the panelists on marketing and selling solutions based on better security and privacy policies. 

From the blog, "Future Of The Smart Home: Why Privacy And Data Security Are Key" by Rafael Rivera

Previously In The News

Fake News: Here's Why Facebook Needs To Tackle The Problem, Urgently!

As Facebook CEO Mark Zuckerberg publishes his manifesto outlining the company's ongoing commitment to filter out false news and hoaxes without undermining free speech, the findings from a new study by...

Pay-TV Providers Are Signing Up a Lot of Netflix Subscribers

As of last month, around one out of every five pay-TV households subscribe to an online video service through their pay-TV providers, according to a survey from Parks Associates. That's good news for...

4 Ways Alphabet Is Expanding Its Television Offerings

It's difficult to say for sure that's why similar devices from Roku (NASDAQ:ROKU) and Amazon (NASDAQ:AMZN) have left Alphabet in the dust in terms of market share, according to numbers from Parks Asso...

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...