Smartwatch users want their devices to work well, particularly with their similarly branded smartphones, but they are beginning to consider their fashion bona fides as well.
According to new research from Parks Associates, more than half (58%) of smartwatch owners made their purchase decisions based on the device’s features and functionality. Next among their deciding factors was brand (49%), followed by the device’s design and fashion appeal (30%).
“Our data shows product appearance is the third most important factor. The manufacturers are beginning to pay more attention to the design and appearance of [the devices],” Tejas Meheta, research analyst with Parks Associates, tells Marketing Daily.
From the article "Functionality, Brand Fuel Smartwatch Choices" by Aaron Baar.
If predictions from Parks Associates are correct, this should be a good season for connected devices like Chromecast, Amazon Fire TV and Roku. That's mainly because they’re cheap and small and, if...
According to other, new data from Parks Associates, about one in 10 broadband homes bought streaming device so far this year. Then there’s this stunning assertion from Barbara Kraus, director of re...
A new report from Parks Associates caught my attention for this one blunt fact/assertion: The “OTT Playbook: Success Factors for Video Services” contends that 25% of consumers under the age of 34 b...
More connected home devices means greater opportunities for consumers to have issues with them, and thus, more opportunity to help fix them. According to research from Parks Associates, more th...
