Smartwatch users want their devices to work well, particularly with their similarly branded smartphones, but they are beginning to consider their fashion bona fides as well.
According to new research from Parks Associates, more than half (58%) of smartwatch owners made their purchase decisions based on the device’s features and functionality. Next among their deciding factors was brand (49%), followed by the device’s design and fashion appeal (30%).
“Our data shows product appearance is the third most important factor. The manufacturers are beginning to pay more attention to the design and appearance of [the devices],” Tejas Meheta, research analyst with Parks Associates, tells Marketing Daily.
From the article "Functionality, Brand Fuel Smartwatch Choices" by Aaron Baar.
More and more consumers are viewing video via over-the-top services, according to just-released research from Parks Associates. About 50% of U.S. broadband homes use subscription or transactional o...
Despite all of the options available to get one’s visual entertainment, television still is one of the most popular devices out there. According to new consumer research from Parks Associates, 20% o...
According to a recent Parks Associates survey, reported by Joseph Palenchar, a total of 57% of U.S. broadband households subscribe to an over-the-top (OTT) video service (streaming of video content...
Tablet users are more active in the evening, with 63% of tablet ad requests coming after 2 p.m. Smartphones click more often from midnight through the morning, according to Adfonic. The findings su...
