When it comes to live streaming content, sports tops the leaderboard in U.S. households, according to Parks Associates. The firm found that of the 43% of homes that streamed live content online in the three months prior, 61% had watched a live sporting event.
“Right now, sports content is key to drawing and keeping an engaged livestream viewer base. Even with content that benefits from live consumption – such as news and concerts – significantly fewer consumers are livestreaming this content compared to sports,” Paul Erickson, director of research at Parks Associates stated. “The sports audience is significantly more engaged in livestreaming as a whole."
From the article, "FuboTV offers 4 UEFA soccer matches via pay-per-view" by Bevin Fletcher.
A large majority (73%) of U.S. broadband consumers express a desire to keep tight control over access to their personal data, with nearly half being very concerned that someone will access the data wi...
A study by Parks Associates found that password-sharing cost the TV industry $500 million in 2015. On its website, Comcast advertises its college streaming service by telling students: “Mooch no more....
Fueling the interest in monitoring aging relatives remotely are some compelling demographics. By 2020 about 45 million Americans will be caring for 117 million seniors, spending on everything from foo...
Google Home and most recently Amazon’s Alexa can tell whose voice is talking to it so it can respond to the right person, making the voice assistants even more personally tuned. Around 11% or so of...
