When it comes to live streaming content, sports tops the leaderboard in U.S. households, according to Parks Associates. The firm found that of the 43% of homes that streamed live content online in the three months prior, 61% had watched a live sporting event.
“Right now, sports content is key to drawing and keeping an engaged livestream viewer base. Even with content that benefits from live consumption – such as news and concerts – significantly fewer consumers are livestreaming this content compared to sports,” Paul Erickson, director of research at Parks Associates stated. “The sports audience is significantly more engaged in livestreaming as a whole."
From the article, "FuboTV offers 4 UEFA soccer matches via pay-per-view" by Bevin Fletcher.
Parks Associates’ new research report has unveiled a promising outlook for the smart home market, projecting an annual revenue of $12.6 billion in 2027 for core smart home product categories. The Inte...
By 2027, revenue from sports streaming services overall is expected to reach 22.6 billion, according to data from Parks Associates. Purchasing sports media rights is becoming a leading acquisition...
According to research from Parks Associates, 50% of all security system sales in the past year were DIY solutions and if consumer interests hold, DIY solutions will represent the majority of the marke...
In 2000, only half the U.S. population was accessing info through the internet; today, estimates are 95% to 98% of the 131.2 million U.S. households do. Parks Associates recently reported that one...
