When it comes to live streaming content, sports tops the leaderboard in U.S. households, according to Parks Associates. The firm found that of the 43% of homes that streamed live content online in the three months prior, 61% had watched a live sporting event.
“Right now, sports content is key to drawing and keeping an engaged livestream viewer base. Even with content that benefits from live consumption – such as news and concerts – significantly fewer consumers are livestreaming this content compared to sports,” Paul Erickson, director of research at Parks Associates stated. “The sports audience is significantly more engaged in livestreaming as a whole."
From the article, "FuboTV offers 4 UEFA soccer matches via pay-per-view" by Bevin Fletcher.
This survey was conducted by Parks Associates on behalf of the Coldwell Banker brand within the United State, June 6 to 9, 2016 through a third party via an online omnibus product. The survey was cond...
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