Even more pertinent, according to a survey compiled by Parks Associates, 55% of cable subscribers state that live sports is an important factor in why they are staying with expensive cable packages. That means of the 77.6 million currently subscribing to cable, satellite and telecom packages, 42 million are live sports fans. This is 10 million more than the size of the current cord-cutting audience, which has taken nearly 15 years to amass (circa 2007).
From the article "FuboTV: Why I Like This Stock Better Than DraftKings" by Beth Kindig.
New cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15%. 360 View...
The figure is reveadled in Parks Associates’ OTT Video Market Tracker service, which notes that the overall churn rate for OTT services has been stable for the past year, with top services Netflix, Am...
20% of US pay-TV subscribers say they are dissatisfied with their pay-TV service, representing a 100% increase since early 2013. Parks Associates’s new report TV Services: Changing the Channel Pack...
Parks Associates estimates smart TV penetration will reach 57% in Western Europe this year. This growth comes as the connectivity rates for smart TV are also increasing; in the US, 82% of smart TV...
