Even more pertinent, according to a survey compiled by Parks Associates, 55% of cable subscribers state that live sports is an important factor in why they are staying with expensive cable packages. That means of the 77.6 million currently subscribing to cable, satellite and telecom packages, 42 million are live sports fans. This is 10 million more than the size of the current cord-cutting audience, which has taken nearly 15 years to amass (circa 2007).
From the article "FuboTV: Why I Like This Stock Better Than DraftKings" by Beth Kindig.
“What Frndly TV delivers is very focused—it’s not trying to be all things for all people,” said Paul Erickson, a senior analyst at Parks Associates, a research firm. From the article "Family-Focuse...
It is important to understand the different types of services offered and how Parks Associates defines them, as well as examples of some of the major players in each category. OTT services experien...
Home surveillance cameras—from Ring, Nest, Arlo and others—are the eyes and ears of many neighborhoods. Around 14% of U.S. households with broadband have installed an internet-connected camera, accord...
San Jose, Calif.-based Roku is the nation’s largest maker of streaming hardware—accounting for about 37% of the U.S. market, according to Parks Associates—but it derives most of its revenue from adver...
