Even more pertinent, according to a survey compiled by Parks Associates, 55% of cable subscribers state that live sports is an important factor in why they are staying with expensive cable packages. That means of the 77.6 million currently subscribing to cable, satellite and telecom packages, 42 million are live sports fans. This is 10 million more than the size of the current cord-cutting audience, which has taken nearly 15 years to amass (circa 2007).
From the article "FuboTV: Why I Like This Stock Better Than DraftKings" by Beth Kindig.
Range has quadrupled in Bluetooth 5, so users shouldn’t have to worry about getting closer to their smart devices in order to control them. Also, things like home security systems – one of the most co...
To get an idea where live video will go in 2017, we spoke to two experts: Mark Peters, a partner with IBB Consulting Group, and Brett Sappington, senior director of research for Parks Associates. C...
Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...
The researchers at Parks Associates have come up with a tally of the most popular over-the-top (OTT) video services as ranked by the number of subscribers. While the numbers are estimates from the fir...
