A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers.
From the article, "Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement" by David Satin.
“VR is an immersive experience, and more is better for gamers — more immersion, better sound, better graphics, and more players,” Kraus said. “The mass market is more likely to adopt mobile VR, which...
Amazon’s Fire TV and Apple TV are gaining on Roku in U.S. sales share, but Roku is holding on to its top spot even as a raging Amazon Fire flares up to tie Google’s Chromecast for second place, a Park...
As more households adopt the devices, “they will emerge as a new way to experience content streams coming into the home and a new interface for other connected devices throughout the home,” Parks also...
About 35.2 million broadband homes -- or 36% of homes with broadband service -- own a streaming media player, up from 27% in 2014, Parks estimates. About 12.7 million bought one in 2015, Parks estimat...
