A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers.
From the article, "Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement" by David Satin.
Results of a study conducted in March by August Home and Xfinity Home give some further insight into the relationship between home security and connected home devices. When asked why they would con...
Uber routinely argues their service shouldn’t be regulated like taxis – the company is increasing competition and should be left alone. This is a compelling case on many fronts as the service is bette...
After the OpenXchange breakfast, I sat in on a spirited session, “Go Big or Go Home? Expanding & Extending into New Markets,” which was moderated by Greg Simmons, co-owner/VP of Eagle Sentry, and incl...
Tom Kerber, director of research for Parks Associates, who emphasized that he had no knowledge of whether the deal will actually come to pass, spoke to SSN about the potential impact of the deal. K...
