Free ad-supported television is growing dramatically. According to Parks Associates, U.S. ad-supported streaming households surged to 41% in this year’s third quarter, up from 31% in Q1 2023.
From the article, "From FAST channels to co-viewing, CTV advertising will look different in 2024" from Digiday
Networked surveillance cameras are leading the adoption of smart-home technology, Parks Associates said in releasing consumer-survey results during ISC West. Nine percent of U.S. broadband househol...
The number of broadband-connected households with a game console will fall to less than 50 percent by 2019 from today's 58 percent, thanks to the growth of gaming options on platforms such as smart TV...
Parks Associates has identified more than 15 smart-home platform players in this growing, yet competitive, market. These platforms can be segmented based on the extent of their openness through APIs a...
Smart-home products are rolling out to the masses as consumers look for ways to simplify their daily lives. According to a recent survey from Parks Associates, more than 40 percent of U.S. broadban...
