Free ad-supported television is growing dramatically. According to Parks Associates, U.S. ad-supported streaming households surged to 41% in this year’s third quarter, up from 31% in Q1 2023.
From the article, "From FAST channels to co-viewing, CTV advertising will look different in 2024" from Digiday
According to Parks Associates research released last summer, more than 100 million U.S. homes did not have a smart device in them at the end of 2016. That’s out of a possible 117 million households. B...
Smart home gift-giving is on the rise, expanding the universe of potential users that don’t necessarily know what they’ve gotten themselves into. Parks Associates estimates some 20% of smart-device ow...
According to Parks Associates research released last summer, more than 100 million U.S. homes did not have a smart device in them at the end of 2016. That’s out of a possible 117 million households. B...
More than 60% of broadband households in the United States with a networking router received that device from their broadband service provider, according to a new Parks Associates whitepaper. Spons...
