Free ad-supported television is growing dramatically. According to Parks Associates, U.S. ad-supported streaming households surged to 41% in this year’s third quarter, up from 31% in Q1 2023.
From the article, "From FAST channels to co-viewing, CTV advertising will look different in 2024" from Digiday
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The standard is used in about 580 million homes worldwide if you include cordless phones. About 50 million units are in Europe, including gateways and VoIP boxes, according to Brad Russell, a market r...
