Free ad-supported television is growing dramatically. According to Parks Associates, U.S. ad-supported streaming households surged to 41% in this year’s third quarter, up from 31% in Q1 2023.
From the article, "From FAST channels to co-viewing, CTV advertising will look different in 2024" from Digiday
This past decade is the one that altered the very definition of Hollywood. (Verb: to stream.) Streaming services, of course, have been challenging the Hollywood status quo for years. Netflix began str...
Fixed broadband service providers may want to reconsider their price plans and improve their customer service if they want to keep their customers from cutting the cord. According to a new report f...
His comments appear to reflect a broader trend in the U.S. broadband market. A new report released by analyst company Parks Associates on Wednesday showed that the percentage of households with standa...
A fast, reliable broadband connection is crucial to the well-being of a smart home. Homeowners recognize the value of speed—so much so that they’re willing to pay more for it. According to Dallas-base...
