Free ad-supported television is growing dramatically. According to Parks Associates, U.S. ad-supported streaming households surged to 41% in this year’s third quarter, up from 31% in Q1 2023.
From the article, "From FAST channels to co-viewing, CTV advertising will look different in 2024" from Digiday
Brett Sappington is a senior director of research at Parks Associates. He leads the firm’s services research team, which publishes industry insights on access and entertainment services, digital media...
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“The consolidation of interactive service providers in the security industry is huge news,” said Tom Kerber, director of research with Parks Associates. “Alarm.com has considerably strengthened its po...
Each year CEDIA conducts its Size and Scope of the Residential Electronic Systems Industry Survey to analyse the size of the industry and identify market trends. In 2016, the average system integrator...
