Free ad-supported television is growing dramatically. According to Parks Associates, U.S. ad-supported streaming households surged to 41% in this year’s third quarter, up from 31% in Q1 2023.
From the article, "From FAST channels to co-viewing, CTV advertising will look different in 2024" from Digiday
Looking for a tech Christmas present? Having voice control such as those Amazon "Echos" and Google "Home" devices we see advertised more every day is a big priority for young home owners and nearly ha...
Research firm Parks Associates threw some cold water on the red-hot Internet of Things hype at the CES Show in Las Vegas with the new research report published Wednesday. although the report also high...
More than 70 percent of households with broadband access now utilize in-home Wi-Fi, and the availability of fast connectivity is encouraging users to link more devices than ever, says Parks Associates...
The current state of the video market is hardly cause for celebration, however, as streaming video continues to take hold. In fact, more consumers now subscribe to either free or paid streaming servic...
