Free ad-supported television is growing dramatically. According to Parks Associates, U.S. ad-supported streaming households surged to 41% in this year’s third quarter, up from 31% in Q1 2023.
From the article, "From FAST channels to co-viewing, CTV advertising will look different in 2024" from Digiday
Another reason e-sports has strong growth potential is that, unlike many other sports, whose fans may only be spectators, e-sports attracts video gamers, many of whom could become e-sports competitors...
In its latest round-up of the strength of cord-cutting in the country, 360 View: Entertainment Services in US Broadband Households, Parks found that antenna-only usage has steadily increased since 201...
“Netflix should continue to be vigilant and observant of consumer response as it builds out its still-nascent games portfolio, but I don’t believe it should be overly concerned,” said Parks Associates...
Entry into the smart speaker market makes sense for a company with smart home aspirations. "As the success of Echo and Google Home took off, everyone expected Apple to follow suit," said Brad Russe...
