Parks Associates, which tracked over 350 standalone over-the-top (Ott) streaming services in United States alone in 2022, found that 87 of U.S. internet households subscribed to at least one in the third quarter of 2022, up from 62 during the same quarter in 2016. About 54 of U.S. internet households reported subscribing to four or more Ott streaming services during the third quarter of 2022.
From the article, "From Artificial Intelligence to Profitability: 5 New Rules for Streamers in 2023 | Charts," by Lucas Manfredi.
As Elizabeth Parks, President and CMO of Parks Associates, details on a LinkedIn post mulling over the recent buyout of Vizio by Walmart: “For TV manufacturers and smart TV platform owners alike, t...
According to Parks Associates, smart home device adoption is increasing, with nearly 30% of U.S. internet households now having three or more smart home devices. Additionally, as we are seeing smart h...
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