A study by Parks Associates found that password-sharing cost the TV industry $500 million in 2015. On its website, Comcast advertises its college streaming service by telling students: “Mooch no more.”
For the company, the long-term goal is for students to become customers when they leave school, get jobs and can afford a cable bill that typically costs $85 a month or more.
From the article "Free ESPN in Dorm Rooms Gives Comcast Access to Future Customers" by Gerry Smith.
Though Epix is trying to take advantage of this trend as a portion of consumers self-bundle with video, the challenge will be to ensure that Epix is part of that bundle. A recent study from Parks Asso...
The experimentation with business models can help draw new subs and provide a point of differentiation, added Brett Sappington, senior director of research at Parks Associates . He said three SVoD...
Despite recent gains by Fire TV, Roku maintained its lead in the streaming media player market as of Q1 2018, according to Parks Associates . Roku held 37% of the market, ahead of Amazon, Google and A...
It would also open another front in a competitive streaming platform battle that pits Amazon's Fire TV against Roku Inc. , Google (Nasdaq: GOOG)'s Android TV and Apple TV (tvOS), as well as smart TV-f...
