A study by Parks Associates found that password-sharing cost the TV industry $500 million in 2015. On its website, Comcast advertises its college streaming service by telling students: “Mooch no more.”
For the company, the long-term goal is for students to become customers when they leave school, get jobs and can afford a cable bill that typically costs $85 a month or more.
From the article "Free ESPN in Dorm Rooms Gives Comcast Access to Future Customers" by Gerry Smith.
Hartstein’s decision was made easier because of a flood of Internet streaming services that allows consumers to cobble together their own video packages. There are more than 100 Internet video service...
A recent Parks Associates report reveals that 68 percent of U.S. smartphone owners listen to streaming music every day, for an average of 45 minutes per day. Amazon Prime Music emerged as the most pop...
Less than half of caregivers with a smartphone use apps aimed at caregivers, according to a report by Parks Associates. — MobiHealthNews From the article "Morning Read: Pharma Changes Afoot As Vale...
A recent study conducted by Parks Associates confirmed the growing popularity of smart devices in the U.S. home security market. The study found that the sale of wireless home security products is on...
