As Parks Associates’ Eric Sorensen pointed out in a recent column for Fierce Video, consumers are moving to the smart TV as their device of choice for streaming video entertainment, with the firm finding 60% of U.S. internet households naming smart TVs as their preferred video consumption device in Q1 2022.
“Similarly, advertisers, measurement companies and other industry players now consider the smart TV as the key video consumption device in the home,” Sorensen wrote.
From the article, "Fox Sports app lands on Vizio smart TVs, adds Fox Weather FAST channel" by Bevin Fletcher.
Parks Associates, a research firm based here, released a report that outlines how the smart home market and its products are changing and what companies are doing about overcoming barriers, entitled “...
If new research from Parks Associates is to be believed, local consumer electronics retailers, integration companies, and manufacturers in the smart home space could find themselves an entirely new po...
Could smart thermostats be the next subsidized security business model? Yes, according to new data from Parks Associates, which reports more than 50% of U.S. broadband households would be willing to p...
Security experts have always known that potential end users are not always ready for what is available to make their homes more secure. That dynamic often emerges from discomfort with what is new and...
