As Parks Associates’ Eric Sorensen pointed out in a recent column for Fierce Video, consumers are moving to the smart TV as their device of choice for streaming video entertainment, with the firm finding 60% of U.S. internet households naming smart TVs as their preferred video consumption device in Q1 2022.
“Similarly, advertisers, measurement companies and other industry players now consider the smart TV as the key video consumption device in the home,” Sorensen wrote.
From the article, "Fox Sports app lands on Vizio smart TVs, adds Fox Weather FAST channel" by Bevin Fletcher.
A new study has good news and bad news for the proliferating group of subscription video-on-demand services, especially the big new ones backed by major media companies. On the one hand, consumers are...
As YouTube TV’s recent rate hike shows, these services themselves are not immune to rising programming costs. And the same traits that make streaming much less customer-hostile than cable or satellite...
On top of that, the industry churn rate—a metric used to reflect cancelled subscriptions to streaming services overall—shot up 41% in Q1, the most recent statistic available, as consumers experimented...
A Parks Associates analysis reported that SVOD churn rate dropped from 46% in third quarter 2019 to 38% in third quarter 2020. Among recent launches, the churn rate of Disney+ was at 13%, and HBO Max,...
