As Parks Associates’ Eric Sorensen pointed out in a recent column for Fierce Video, consumers are moving to the smart TV as their device of choice for streaming video entertainment, with the firm finding 60% of U.S. internet households naming smart TVs as their preferred video consumption device in Q1 2022.
“Similarly, advertisers, measurement companies and other industry players now consider the smart TV as the key video consumption device in the home,” Sorensen wrote.
From the article, "Fox Sports app lands on Vizio smart TVs, adds Fox Weather FAST channel" by Bevin Fletcher.
In fact, 4K has been around long enough to have already had a significant impact on the TV landscape. 4K TVs have found their way in to millions of US homes, while recent predictions by industry analy...
Automotive applications have strong momentum: Parks Associates estimates that 25% of U.S. cars and light trucks (about 54 million vehicles) have some kind of network connectivity today, with about 14...
The report and accompanying pie chart released Wednesday by Parks Associates in advance of Mobile World Congress celebrates Apple’s 40% share of the U.S. smartphone market, but doesn’t say whether tha...
Some 117 million Americans are expected to need caregiving assistance by 2020, according to the recently released Caregiving Innovation Frontiers (CIF) study conducted by AARP and Parks Associates. Ye...
