As Parks Associates’ Eric Sorensen pointed out in a recent column for Fierce Video, consumers are moving to the smart TV as their device of choice for streaming video entertainment, with the firm finding 60% of U.S. internet households naming smart TVs as their preferred video consumption device in Q1 2022.
“Similarly, advertisers, measurement companies and other industry players now consider the smart TV as the key video consumption device in the home,” Sorensen wrote.
From the article, "Fox Sports app lands on Vizio smart TVs, adds Fox Weather FAST channel" by Bevin Fletcher.
A December 2023 report from Parks Associates revealed a couple of somewhat surprising research findings: 20% of U.S. internet households own a TV antenna, and 12% of those that don’t plan to buy one i...
Video streamers and legacy pay-TV companies are seeing more competition than ever, which led to a 50% churn rate in 3Q 2023, according to research from Parks Associates. Annual churn among all over-th...
The answer: 17, per research released at the CES 2024 trade fair by Parks Associates. That’s up from eight as recently as 2015. The international market research and consulting firm’s latest Consu...
In a recent report, research firm Parks Associates found that U.S. households had an average of 17 connected devices in the third quarter of 2023. From the article, "At CES 2024's #RoborockTechTalk...
