“The news channels have always seen their revenue driven by major news events, many of which are unplanned, but elections are an exception because they are predictable,” Baine says. “This year, the cast of characters is very interesting and I think that there is a lot of interest from the general public in the debates and the upcoming elections.”
It is possible that Trump’s absence from the latest Fox News debate could not deter viewers who have a broader interest in the election, predicts Glenn Hower, a research analyst at Parks Associates market research firm.
From the article "Fox News Needs Trump More Than CNN Does" by Tom Risen.
Perhaps due to the popularity of Ring, 20% of U.S. internet households now have a video doorbell, according to Parks Associates. New research reveals that 20% of U.S. internet households now have a...
Streaming subscriptions declined 25% from $90 in 2021 to $73 in 2023, according to data from Parks Associates. On the flip side, more households reported using free ad-supported services by the end o...
Last December, info tech company Parks Associates found similar data – more households reported using free ad-supported services by the end of 2022, citing content and price as adoption drivers. Fr...
According to a recent report from consumer IoT market research firm Parks Associates, 55% of consumers are concerned about the security of their smart home devices. According to the Parks Associate...
