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April 12, 2016
Smart-home products are rolling out to the masses as consumers look for ways to simplify their daily lives.
According to a recent survey from Parks Associates, more than 40 percent of U.S. broadband households plan to purchase a smart-home device in the next 12 months. Yet we are not likely to see consumers rushing out to replace all of their conventional household appliances, lightbulbs, thermostats, security cameras, and door locks with smart devices overnight.
From the article "Four Smart-Home Myths Retailers Need To Dispel" by Mark Honeycutt.
The self-improvement industry is a promising one, accounting for more than $10 billion in annual sales. Over 40 million smartphone users in the U.S. actively use at least one wellness or fitness track...
However at least two research firms have reported that Roku is leading the race in the OTT market: Parks Associates said earlier this year that Roku accounted for 30 percent of streaming media players...
Dealers have a tremendous opportunity to benefit from smart home technology as consumers have started to take an interest in it — with more than half of the population excited about the technology, ac...
Even among U.S. households with broadband service, newly released market research from Parks Associates found that less than 30 percent of respondents were familiar with where to buy smart-home produc...
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