In its shareholder letter, Roku stated that according to research from Parks Associates, 43% of all broadband households in the US that currently pay for traditional TV are likely to switch to streaming within the next 12 months. The company added that a report by Conviva indicated that the Roku platform held a 41% share of streams, making it the most popular streaming platform.
From the press release, "Four highlights from Roku’s (ROKU) Q4 earnings report."
“Smart home adjacencies have helped revitalize the traditional security industry, but also create new competition," stated Dina Abdelrazik, research analyst at Parks Associates. "Consumers can create...
And as a stand-alone device attached to TVs to get streaming services, Roku leads Amazon substantially. According to a report from Parks Associates last year, Roku had a 37% share of the streaming dev...
The study, by Parks Associates, found that more than a quarter (26%) of U.S. broadband households own at least one smart home device, such as smart thermostat, video doorbell or smart door lock. Of...
The smart speaker is turning out to be one of the most significant of smart-home devices. Already, 26% of U.S. broadband households own at least one smart home device and household penetration of smar...
