Revenue from sports streaming and cable subscriptions in the US is expected to increase from $13.1 billion last year to $22.6 billion by 2027, according to intelligence firm Parks Associates.
From the article, "Formula 1 could be coming to Apple as it mulls offering up to $2 billion a year to show races, report says" by Polly Thompson
According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...
According to researchers at Harvard University, Americans spent nearly $420 billion on home improvements and repairs in 2020, as households modified living spaces for work, school, and leisure in resp...
In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...
Fortunately for pay-television providers, Kelling is not alone in what the industry calls “over-the-top” video consumption. According to the market research firm Parks Associates, 81 percent of U.S. h...
