A recent study by Parks Associates in 2022 highlighted that the average U.S. household now owns 16 connected devices, reflecting an intertwined relationship between digital and daily life.
From the article, "Ford and Lincoln Unveil New Digital Experience for Enhanced Connectivity" by Matt St-Pierre
In the US, some 23% of millennial heads of household opt to live in OTT-only, broadband homes, according to Parks Associates. The research firm said the figure compares to a national average of jus...
The adoption of over-the-top (OTT) video services among US broadband households has increased by 12% since the third quarter of 2014, according to Parks Associates. The research firm said that both...
Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...
“Pay TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates. “Several factor...
