Wireless data usage is growing steadily from 2015-16 as consumers shift data-heavy activities from desktop to mobile. According to Parks Associates’ latest survey data, average monthly wireless data consumption grew 28% from the third quarter of 2015 to the second quarter of 2016. And among mobile consumers under 25, there was a 38% increase in data use per month from 2015.
From the article "For Sprint, T-Mobile, Plans Will Be Unlimited—And Less." by www.insideradio.com
TiVo’s operating system is already in use in Europe, but it faces stiff competition in the U.S. Data shared by Parks Associates in November shows that Amazon, Roku, and Samsung account for 65% of all...
In December, Parks Associates announced that its research project Home Services Dashboard has revealed that ARPU for traditional services bundled with home internet increased year-over-year in 3Q 2024...
“We couldn’t get it going, actually, at our house for some reason,” said Elizabeth Parks, president and chief marketing officer at market research firm Parks Associates. She was one of many viewers...
Whatever the business model is, it's working. Data from ComScore indicates that Roku controls an industry-leading 37% of the United States over-the-top (non-cable) connected-television advertising mar...
