“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment content and services. ”And if I don’t have an established brand internationally, how much money and effort and time do I put into establishing that brand—and is it worth it?”
From the article "For Some Streamers, Global Expansion May Not Be Possible Without Rebranding" by Kelsey Sutton
Raj then moved on to talk more specifically about voice search. He referenced research from ComScore last year which stated that by 2020, 50% of searches will be conducted via voice. Further research...
At the moment, hospitality, retail, and even QSR brands are examining the role that voice-activated assistants could play in complementing service and sales staffs at their respective hotels and store...
While many of our regulars have realized the benefits of an over the air antenna for years, it's a phenomenon that more recently has caught on among Millennials and younger broadband subscribers looki...
According to a recent report from research firm Parks Associates, services that stream television channels via the internet — known as virtual multichannel video programming distributors (vMVPDs) — ha...
