“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment content and services. ”And if I don’t have an established brand internationally, how much money and effort and time do I put into establishing that brand—and is it worth it?”
From the article "For Some Streamers, Global Expansion May Not Be Possible Without Rebranding" by Kelsey Sutton
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According to a Parks Associates report, Roku was the leading video streaming device in the U.S. followed by Chromecast and Apple TV in 2014. "The research finds Roku is still the leading brand with...
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