“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment content and services. ”And if I don’t have an established brand internationally, how much money and effort and time do I put into establishing that brand—and is it worth it?”
From the article "For Some Streamers, Global Expansion May Not Be Possible Without Rebranding" by Kelsey Sutton
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Just when you thought things could not get worse for pay TV… This week Parks Associates published a new survey that showed the number of dissatisfied cable TV subscribers has doubled in just a few...
Beyond that, AT&T also gets revenue by licensing those movies and TV series to other pay-TV providers and subscription Net TV services such as Netflix. "Video and entertainment will remain the key dri...
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