Parks Associates has produced a new report that says 6% of all broadband-capable households make use of a streaming video service paid for by someone who doesn’t live there, and 20% of streaming video viewers between the ages of 18 to 24 do.
That costs the business $500 million this year alone, and, in case you wondered (though why would you?), the thieves do it to save money.
You want to think people are good, and I’d bet 90% of those 20% would qualify otherwise as good people. But if haters gonna hate, then work-arounders are going to work-around things. When The New York Times essayed on HBO Go thieves, the author talked to an editor at BuzzFeed who acknowledged that in his office of mostly young workers, stealing the signal is fairly common by people who:
1) like watching HBO shows, and
2) cannot fathom paying for them.”
From the article "For Some Of Us, Pay Services Are A Steal" by P.J. Bednarski.
Parks Associates analyst Tejas Mehta agrees the bad press won't change much unless Lyft and Sidecar add more investors and find a new way to stand out. "Lyft has been competing with Uber on pri...
Streaming-media devices continue to grow in popularity amid swiftly shifting competition, according to a new report. During the first three quarters of 2014, 10 percent of US households with a...
Meanwhile, over-the-top boxes like Apple TV are surging in popularity. Research group Parks Associates estimates sales of such streaming-media devices will top 57 million worldwide in 2018, nearly...
While Uber is forging ahead with its initiatives, tangible safety improvements may take time, said Parks Associates research analyst Tejas Mehta. "Uber's new safety initiatives are an acknowled...
