Parks Associates has produced a new report that says 6% of all broadband-capable households make use of a streaming video service paid for by someone who doesn’t live there, and 20% of streaming video viewers between the ages of 18 to 24 do.
That costs the business $500 million this year alone, and, in case you wondered (though why would you?), the thieves do it to save money.
You want to think people are good, and I’d bet 90% of those 20% would qualify otherwise as good people. But if haters gonna hate, then work-arounders are going to work-around things. When The New York Times essayed on HBO Go thieves, the author talked to an editor at BuzzFeed who acknowledged that in his office of mostly young workers, stealing the signal is fairly common by people who:
1) like watching HBO shows, and
2) cannot fathom paying for them.”
From the article "For Some Of Us, Pay Services Are A Steal" by P.J. Bednarski.
More connected home devices means greater opportunities for consumers to have issues with them, and thus, more opportunity to help fix them. According to research from Parks Associates, more th...
New digital/over-the-top video consumers want a wide number of choices to consider when it comes to how many devices they can use. But is that enough for OTT platforms to succeed? Parks Associate...
As the U.S. mobile market has reached a point where there are few new customers left to grab, wireless companies might want to begin looking at creating other revenue streams, particularly when it...
The mobile privacy program will be enforced by the DAA’s independent accountability partners, the Council of Better Business Bureaus and the Direct Marketing Association. Of course, while the D...
