In 2013, mobile video will be just 13% of all digital video ad spending, about $520 million. By 2017, analysts expect it to be 30% of all digital video ad spending.
Research from Parks Associates shows that younger viewers have more easily adopted TV Everywhere than their older counterparts. Aside from age, those younger adopters aren’t very different from traditional cable subscribers. They have similar education, income, even marital status.
Pay-TV operators, especially those who are struggling with declining subscriber numbers, eventually will be more aggressive in the promotion of TV Everywhere products if they want to reduce churn and engage younger audiences.
From the article, "For Operators Delivering Ads As Part Of TV Everywhere, Deployment Is Key" by Ken Brueck.
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