In 2013, mobile video will be just 13% of all digital video ad spending, about $520 million. By 2017, analysts expect it to be 30% of all digital video ad spending.
Research from Parks Associates shows that younger viewers have more easily adopted TV Everywhere than their older counterparts. Aside from age, those younger adopters aren’t very different from traditional cable subscribers. They have similar education, income, even marital status.
Pay-TV operators, especially those who are struggling with declining subscriber numbers, eventually will be more aggressive in the promotion of TV Everywhere products if they want to reduce churn and engage younger audiences.
From the article, "For Operators Delivering Ads As Part Of TV Everywhere, Deployment Is Key" by Ken Brueck.
Parks Associates, a research firm, has released the results from its Apple iPhone Siri Users study, which finds that Siri is primarily used to make phone calls and send text messages. The report fo...
As one of the segment's most-established players, ADT is taking on fresh competition from players like AT&T and Comcast. "Broadband was a growth engine [for cable and telecom companies] for a long...
Today, 40% of smartphone owners already use digital assistants, according to a recent survey conducted by Parks Associates. Millennials are most likely to partake (46%), but -- as the technology co...
Smartwatch users want their devices to work well, particularly with their similarly branded smartphones, but they are beginning to consider their fashion bona fides as well. According to new re...
