Providing market intelligence for more than 35 years

In The News

For Home Buyers, Move-In Ready Now Means More Technology

A new survey from Coldwell Banker Real Estate LLC and Parks Associates found that Americans are thinking differently about “move-in ready” homes; they now want it to be “smart ready” too.

According to the survey of 1,250 U.S. adults who have broadband Internet access at home, 71 percent of Americans want a move-in ready home.

From the article "For Home Buyers, Move-In Ready Now Means More Technology" by rew-online.com

Previously In The News

Tubi TV’s Thomas Ahn-Hicks On AVOD, The Competition, And The Future Of OTT

Tubi TV is having a pretty good 2017 so far: the latest Parks Associates study proclaimed the ad-supported service to be one of the fastest-growing apps in its space. So morale was high when I spoke t...

Streaming 4K yet? AT&T adds unlimited data option to U-Verse

Despite the added fee, the unlimited plan will resonate with a distinct group of users, particularly gamers and online video addicts. AT&T will send warnings to anyone who is getting close to their da...

Brand Preference Steering Consumer CE Purchase Decisions

New Parks Associates research shows the importance of brand preference in consumer electronics purchase decisions, revealing that 71 per cent of buyers last year considered only one brand when making...

19% of US Broadband Homes Cancelled an OTT Video Service in the Past 12 Months

Parks Associates announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 months....