In late 2014, Amazon launched the Fire TV Stick for $40. Compared to the $100 Fire TV box that launched earlier that year, the Stick had significant performance hiccups, and the first version of its remote control didn’t support voice commands.
But again, consumers didn’t mind. Within a year, Amazon’s stick was outselling its box 3 to 1, according to Parks Associates. A spokeswoman for Parks says the Fire TV Stick now makes up 81% of all Amazon Fire TV devices owned in U.S. broadband homes.
The success of cheap streaming TV devices is now having a profound impact on the Apple TV business. Both Parks Associates and ComScore show Apple TV in fourth place among U.S. broadband customers, behind Roku, Amazon Fire TV, and Google’s Chromecast.
From the article "For Apple TV, The Price Is The Problem" by Jared Newman.
The data is relatively similar to U.S. data from consumer technology market research firm Parks Associates, which also found Samsung in the lead for the U.S. market, but at a much higher rate of 35%....
In a surprising statistic from new Parks Associates research on connected health, 40% of 18- to 24-year-olds report using a device or app that automatically calls for help in case of an emergency -- c...
Parks Associates Research Director Kristen Hanich said FWA and satellite internet are the "fastest growing" segments in broadband. According to Parks Associates’ newly launched Broadband Market Tra...
Parks Associates today announced a new white paper, Smart Tech for Multifamily Properties: Understanding ROI, developed in partnership with SKBM SmartTech, with insights from recent interviews with mu...
