With the advent of near-ubiquitous broadband and increasing connected TV (CTV) penetration, over-the-top (OTT) video apps are multiplying rapidly to meet consumer demands for more viewing options on both large and small screens today.
By the end of next year, there will be around 759 million CTV sets worldwide, supporting this speedy uptick in video app rollout.
Ooyala recently examined connected video app activity in a report from Parks Associates and found that among U.S. broadband households, more than one-quarter of current OTT video service subscriptions were purchased through a connected device app ? including apps on streaming media players, game consoles, and CTVs.
From the article "Five Factors For Connected Video App Success" by Paula Minardi.
According to a July 2022 study from Parks Associates, roughly one-quarter of American households subscribe to nine or more streaming services, while 50% of us have at least four. From the article,...
Parks Associates Survey Finds 33% of Security Dealers Considered Selling Their Businesses Recently the research firm Parks Associates released its 10th annual Security Dealer Perspectives: Views fr...
According to a recent study from Parks Associates, 72% of smart home product owners are concerns with the security of the personal data collected by their devices — and with so many smart HVAC product...
Parks Associates research says demand for smart lighting products to work with other smart home devices has quadrupled. Smart lighting systems are growing in popularity among consumers, with adopti...
