With the advent of near-ubiquitous broadband and increasing connected TV (CTV) penetration, over-the-top (OTT) video apps are multiplying rapidly to meet consumer demands for more viewing options on both large and small screens today.
By the end of next year, there will be around 759 million CTV sets worldwide, supporting this speedy uptick in video app rollout.
Ooyala recently examined connected video app activity in a report from Parks Associates and found that among U.S. broadband households, more than one-quarter of current OTT video service subscriptions were purchased through a connected device app ? including apps on streaming media players, game consoles, and CTVs.
From the article "Five Factors For Connected Video App Success" by Paula Minardi.
Research group Parks Associates reports that 35% of households are familiar with the potential for EVs charging at home to automatically minimize costs by charging when rates are low, and 51% say its...
Subscribers of fixed wireless access (FWA) from mobile network operators (MNOs) are more satisfied with the price of service than fiber or cable subscribers, according to fixed wireless satisfaction r...
According to a recent study by Parks Associates, almost 30% of U.S. households that subscribed to a new home internet provider in the past year reported at least one difficulty. They mentioned chal...
Parks Associates announced on Jan. 18 that its latest research shows nearly 30% of United States internet households who have subscribed to a new home internet provider in the last year report facing...
