Good luck catching up with Fitbit in the wearable fitness tracker category.
According to new research from Parks Associates, Fitbit commands nearly 40% of the digital fitness tracker market, far ahead of competitors such as Samsung (14%), Nike + Sensor (14%) and Nike Fuelband (8%).
“Fitbit has been around for the last seven, eight years. It’s not an overnight success,” Harry Wang, director of health and mobile research at Parks, tells Marketing Daily. “The consumer needs to be aware of what’s out there. The timing was right for them.”
From the article "Fitbit Holds Lead Among Fitness Wearables" by Aaron Baar.
The Chromecast wasn't the first wireless streaming-media dongle to come along -- Roku had one long before -- but the $35 price and the initial offer of three months of free Netflix sparked a flurry...
The flood of new competitors in the streaming-media device race -- joining stalwarts Roku and Apple TV have been the $35 Chromecast from Google and the high-end Fire TV box from Amazon -- underscor...
Meanwhile, over-the-top boxes like Apple TV are surging in popularity. Research group Parks Associates estimates sales of such streaming-media devices will top 57 million worldwide in 2018, nearly...
Launched last year, Flywheel so far operates in three cities -- San Francisco, Los Angeles and Seattle. San Francisco was its first market where it's took the city by storm. It partnered with the m...
