Overall the fitness wearables market is expected to skyrocket over the next several years. A recent Parks Associates study predicts global revenue of connected fitness trackers will rise from last year's more than $2 billion to $5.4 billion by 2019.
However, Fitbit acknowledges that despite potential growth, there are substantial challenges ahead for the fitness device market, including increasing competition from players such as Apple, which just began selling its first-ever wearable.
From the article "Fitbit files for $100 million IPO" by Judy Mottl.
Research firm Parks Associates claims that the content of a streaming video service is less important than the user interface design and how easy it is to find something to watch. The report comes ahe...
Google’s Chromecast streaming-TV device didn’t lose ground, but given that it’s only utilized as a streaming TV device by 17% of streaming video viewers — despite launching in 2013 with considerably l...
According to U.S. market research published by Parks Associates last summer, Amazon media player products narrowly out-shipped Apple TV (for a 22 vs 20 percent share of the market) in 2015, but that a...
PRESS RELEASE: New consumer research from Parks Associates reveals 29% of U.S. broadband households get most of their news from social media platforms like Facebook and Twitter. According to 360 View:...
