Sixteen percent of US households with broadband connections report owning at least one smartwatch, according to data from Parks Associates, a market research firm. That's up from 4 percent in the first quarter of 2014. Another 13 percent of households say they intend to buy a smartwatch in the next year.
Kristen Hanich, an analyst at Parks, says smart technology that can more accurately collect and interpret the data smartwatches generate will boost adoption.
From the article "Fitbit, Apple Watch could bring new era of health monitoring" by Abrar Al-Heeti.
The growing popularity of smarter timepieces helps explain why smartwatches are co-opting features previously associated with fitness trackers and GPS sports watches, says Parks Associates analyst Kri...
"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...
"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...
According to recent Parks Associates data, US households spend an average of $116 a month on home internet, which is a sizable chunk of change. Whether you use it for remote work, streaming your favor...
