Sixteen percent of US households with broadband connections report owning at least one smartwatch, according to data from Parks Associates, a market research firm. That's up from 4 percent in the first quarter of 2014. Another 13 percent of households say they intend to buy a smartwatch in the next year.
Kristen Hanich, an analyst at Parks, says smart technology that can more accurately collect and interpret the data smartwatches generate will boost adoption.
From the article "Fitbit, Apple Watch could bring new era of health monitoring" by Abrar Al-Heeti.
Per tech research firm Parks Associates, 30% of OTA households prefer to have antennas to watch live news, and 20% prefer them for live TV, sports, and movies. From the article, "America’s Over-The...
According to Parks Associates, there is a strong overlap with security and smart home households and solar panel ownership: 17% of security system owners report also owning solar panels, compared to j...
Parks Associates hosted the 18th annual CONNECTIONS Summit at CES, bringing industry leaders from the connected home together to share insights and updates on the state of the smart home and security...
A separate study from Parks Associates found that Prime Video still remains the No. 1 SVOD service in the United States, based on subscriber tallies. Prime is estimated to have 160 million members in...
